The story of Damiani is a story of a overwhelming passion which spans three generations. It all began in Valenza, the Italian town recognized as the homeland of the finest Italian jewelry tradition. In 1924, Enrico, the founding father of the Damiani dynasty, began to design and produce diamond jewel: small masterpieces that earned him the prestigious role of personal jeweller to several noble families. His son, Damiano, continued the family tradition thanks to his outstanding creativity and strong entrepreneurial spirit. His ambition to create timeless jewelry with an unmistakable style led him to invest in research and constantly create new solutions, such as the lunette-effect setting to highlight the brilliance of the gems. Passion, creativity and commitment are also the cornerstones for the third generation of the Damiani family which continues to invest in the future whilst jealously protecting the family traditions and values. Today, the Damiani brand is at the top of the jewelry sector in Italy and enjoys success all over the world as the highest expression of Italian style and tradition.
Damiani jewelry stands out for its shapes, the quality of its gems, the excellence of its craftsmanship, and the emotion it can arouse in those who give it and those who receive it. Each piece of jewelry, from the most traditional to the most modern, incorporates the artistic talent of the master goldsmiths who created it with outstanding craftsmanship and infinite passion, taking painstaking care over each individual stage, from the selection of the finest precious stones to the tiniest detail. These jewels have always captured the spirit of the times whilst maintaining an unmistakable Italian style which is appreciated worldwide and has made unique achievements. The Damiani Group has won 18 Diamond International Awards – the Oscars of the jewelry world –in other words, out of thousands of selected competitors from all over the world, it has won the title of best jewel with diamonds a good 18 times thanks to the quality of its design and craftsmanship. This unbeaten record has been integrated with the four Diamond International Awards won by the Calderoni brand, recently acquired by the Group. Damiani''s refined and elegant jewels are appreciated by an extensive, top-tier public. Celebrities, such as Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, Gwyneth Paltrow and Sophia Loren, have worked with Damiani over the years. As well as the most important stars of Hollywood, its current customer also include princes and prime ministers.
Fortunately for the modern world, the Damiani passion for radiant, captivating, quality jewelry has not diminished in even the smallest way in three generations.