In 1936, Fred Samuel opened its first boutique at number 6 rue Royale in Paris, next to the Place da la Concorde. Avant-gardist, he presents himself as a "Modern Jewelry Designer." He creates jewels that match fashion.
As he has always been a precursor, international celebrities such as Marlene Dietrich have become fans of his style and his success has spread rapidly from Paris to the rest of the world. red has achieved many ornaments for the 7th Art, among which the superb ruby necklace surrounded by diamonds and worn by Julia Roberts in "Pretty Woman."
The jewelry brand, FRED, follows the basic rule of jewelry: Jewels reject clichés and their fine lines must match a woman's sensuality. FRED: lively, luminous, daring, elegant.