Longines was founded in 1832 in Saint-Imier, Switzerland. Since the very beginning, Longines has played a pioneering role in the world of watchmaking. The company has been careful to retain it's characteristic elegance while ever striving for the newest, the best, and the most technologically advanced.
Longines has a very rich history. In 1912, the world of sports was introduced to the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. The Longines stopwatch has since been appointed official timekeeper for many international sports events, including many winter and summer Olympic Games. Longines has also been associated with the history of aviation and navigation. It timed, for instance, Lindbergh’s first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.
The company has always been one of the leaders in technological innovation. Longines launched it's first wristwatch in 1905. 1960 saw Longines' invention of the world's thinnest electromagnetic watch. Nine years later, the company again rocked the watch world with the first cybernetic, electronic quartz watch - the Longines Ultra-Quartz. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines collaborated with other watch brands to develop the Feuille d’Or, the world’s thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).
Overall, Longines watches have a unique combination of precision and elegance. With an amazing timekeeping heritage to build off of, the consumer can be confident that they are purchasing a piece of fashionable quality. It is just as the company’s advertising campaign states, Elegance is an attitude.