After more than a quarter century in the jewelry manufacturing business, Michael M designer Michael Meksian knows his customer well. "Sophisticated, fashion-forward and modern: those are the characteristics of the woman who will immediately recognize the value of a Michael M jewelry design." After beginning his career in gold manufacturing, Michael's desire to bring his high-end vision to the educated consumer led to a line of branded jewelry. Launched in 2008, Michael M is an exclusive collection of handmade bridal and fashion jewelry created to last a lifetime. Independent retailers across the country were instantly enchanted, appreciating its clean, European artistry and unrivaled craftsmanship.
"We are catering to a consumer who desires nothing less than the very best," says Michael. Each jewelry design lives up to this credo through a series of steps from design inception to the consumer's experience in- store. The collection is first imagined by Michael himself, and is then made entirely by hand in the company's Los Angeles design studio. Very labor intensive, every diamond is mounted using a microscope directly on metal, and each hole is individually drilled. The average engagement ring mounting contains nearly 100 diamonds, taking upwards of three days to set.
"Other companies are trying to use fewer diamonds to save time and money," says Peter Meksian, Michael's son and the head of sales and marketing. "We are going in the opposite direction. Our designs use less metal and more sparkle, further enhancing the brilliance of the center stone." In addition to the more than 100 engagement ring options, Michael M also offers a wide variety of extraordinary fashion jewelry in platinum and 18-karat white and yellow gold. From necklaces to earrings to pendants, bangles and cocktail rings, each jewel is set with high-quality diamonds (G color minimum, VS2 clarity and better) and achieves a fashion-forward sensibility that will never succumb to passing trends.
Customers investing in Michael M will not only be assured of exquisite beauty, but also of unsurpassed quality. A lifetime warranty is standard on each handcrafted jewelry design, and an I.D. number is engraved inside for authenticity. For the Meksian family, this idea of beauty and quality goes hand in hand. According to Peter, "The mix of my father's manufacturing experience with my knowledge of today's marketplace makes us a fantastic team."