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Movado

The art of Movado is the art of time. Since its founding in 1881 by 19-year old entrepreneur Achille Ditesheim in the village of La Chaux-de-Fonds, Switzerland, Movado has achieved a legacy of design innovation, earning more than 100 patents and 200 international awards for artistry and innovation in watch design and time technology.

Movado, meaning always in motion in the international language of Esperanto, is the hallmark of some of the most famous timepieces ever created. Examples include the 1921 Polyplan which is a revolutionary, patented movement constructed on three planes to fit a case curved to follow the wrist. There is also the WWI Soldier's Watch with its elegant, protective grill. The 1927 Erneto is a capsule-shaped pocket watch wound by the sliding motion of its case. The innovative 1950's Kingsmatic series of rotor-driven automatics and the Movado's Artist Series by luminaries of 20th Century art are both Movado classics. Also, there is the Movado Museum Watch with its legendary dial.

Defined by a single dot at 12 representing the sun at high noon, the Museum Watch is regarded as an icon of Modernism. It was designed by Bauhaus-influenced artist Nathan George Horwitt in 1947. When Horwitt's dial was selected for the permanent collection of the Museum of Modern Art, New York, in 1960, it was the first watch dial ever awarded this distinction. The name Museum Watch derives from this recognition. Today, Movado watches are in prominent museums worldwide, and this legendary dial distinguishes an entire collection of singular timepieces.

The Movado Boutiques extend the Movado brand philosophy of design innovation beyond watches to a range of products for modern living. exclusive offerings include the proprietary and patented 114-facet Movado DiamondTM jewelry collection, Movado's own modern 18K gold, diamond, sterling silver and gemstone jewelry, signature pens, personal accessories, small leather goods, and unique gifts for the home, plus Movado clocks and fine Swiss Watches. Selections are highlighted in our seasonal catalogs. There are currently 28 upscale Movado boutique stores in major markets across the United States.

Excellence in design. A dedication to Swiss craftsmanship. The quest for technological innovation. The Movado philosophy is as valid in 2006 as it was in 1881. Always in motion, Movado proudly celebrates 125 years of artistry and innovation in design.

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Movado

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www.movado.com
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