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Rado laid the foundation stone of its success story in 1962 with the launching of the world’s first scratch proof watch. Today, Rado is one of the most important Swiss watch manufacturers with an international network of more than 250 official service centers and 8000 points of sale. 

In this section you will find all information about the different world of Rado. People automatically connect the name Rado with watches of individualistic design made from scratch proof materials.

The Lengnau company is one of the most important Swiss watch manufacturers and has succeeded over a short period in building up a distinctive brand with successful worldwide distribution. While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as high-tech diamond, high-tech lanthanum, sapphire crystal, hard metal or high-tech ceramics. 

And this is always in the endeavor to develop design/material combinations that unite in perfect harmony the double functions of the watch as a modern piece of jewelry and a functional timepiece. The basis for this is provided by the mastery of highly developed leading technologies for the manufacture and processing of the hardest materials in the world.It has taken decades for Rado to build up this know-how, which today constitutes the core expertise of its material-technological developments.

For Rado, the development of a new watch means coming to terms with Time, in the quest for an outstanding creation that captivates with its materials and its form. Thus, the form of the watches does not simply mirror their functionality but embodies a philosophy that manifests itself in the design of the watch. The attainment of such sophisticated objectives requires designers who understand the scratch proof Rado materials and development engineers who can work together with the designers.

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Friedmans Jewelers