Founded by Edouard Heuer in Saint-Imier, Switzerland, since 1860 Tag Heuer has been mastering time for more than 145 years. It has set several major milestones in the rich history of Swiss watch making, from the oscillating pinion in 1887 to the first stopwatch accurate to 1/100th of a second in 1916, and the first self-winding mechanical chronograph movement in 1969.
Tag Heuer, the benchmark in prestigious sports watches and chronographs, is one of the largest luxury watch brands. The Swiss watch making legend draws from its active engagement in the world of sports to create the most accurate measuring instruments and sports-inspired timepieces ever made. From the Olympic Games in the 1920s to its new role as official timekeeper and chronograph for the legendary Indy 500 and Indy Racing League series, Tag Heuer has maintained a constant quest for innovation and excellence, pursuing the summit of performance and prestige.
This is reflected in its partnerships with sports stars Tiger Woods, Maria Sharapova, and Jeff Gordon. Now with Hollywood superstar Uma Thurman as spokesperson, Tag Heuer more than ever stands for “Sport and Glamour”.